Week of exhibitions on internet marketing is complete!

The last week of May turned out sated with marketing exhibitions and conferences. On May 27-30 in Moscow there passed the Russian week of Marketing, on May 28-29 in the city on Neva the St. Petersburg Internet Conference (SPIC) traditionally took place, and on June 1 already the doors were opened by Digitale.

The landing of Wp media managed to visit only Petersburg actions about what would like to tell in more detail. 

For SPIK the exhibition in 2015 became anniversary - conference celebrated the decade. Some years action takes place with the assistance of RAEC therefore in reports the general questions of development of electronic financial systems, economy and statistics are even more often considered. 

This year, as well as in the past, the most part of the program was taken away under development of the mobile Internet in Russia. As noted Karen Kazaryan, the chief analyst of RAEC:

The audience of the mobile Internet in a year grew by a third. 9% of audience of all Internet users connect Network only from mobile devices, and the volume of a mobile traffic grew by 1,5 times.

Due to such prompt rates of development the reports on mobile development and advance were submitted by experts from e-Legion, the Workshop of the Hippopotamus Hippopotamus mobile applications, Mobecan and Labelup.ru

SEO haunts experts Minusinsk and its consequences. A question "To disconnect references or not?" will cause heated discussions for a long time. The guru of search optimization Timofey Kvachyov (TRINET.Group), Sergey Lyudkevich and Alexander Shestakov (SAPE) tried to find the new working tools in 2015

The statistics of the researches "Runet Economies" was given in conference. According to the provided data delay of growth of the advertizing market is observed: in a media segment falling of the market for 5% is observed, experts predicted growth by 7%. But despite crisis in branch some segments surely grow: the market of SMM services is estimated at 4,8 billion rubles, the market of video advertizing in 7,3 billion rubles.

In parallel with reports in the territory of Park Inn by Radisson Pribaltiyskaya hotel the exhibition where participants could get acquainted with products of speakers was held and communicate in a lobby. 

Despite that Digitale passes already for the seventh time, conference does not stop being to surprise with relevance and freshness of material. Reports always have applied character and are easily transferred to any business model. The best professionals of branch: Igor Mann, Alexander Levitas, Sergey Slavinsky, Daniil Gridin for the whole day shared successful cases, supervision and researches on marketing and PR with participants. 

After all the economic situation has on Russia an effect and the program was devoted to generally anti-recessionary PR and ways of effective optimization of the budget of the company, the principles of management, search of new niches and increase of profit, and also use of behavior models of consumers in the circumstances 

On it the most interesting actions come to an end till fall. Time to consider and apply the gained knowledge precisely will be enough.